第二，不断膨胀的投资模型。有些品牌原本投资仅需30万，却突然提升至80万，还要求加盟商频繁更新形象。蜜雪冰城曾将形象更新周期从3年调整为4年，核心就是避免加重加盟商的二次投资负担——过多的二次投资，相当于让加盟商重新开一次店。
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❯ mount | grep -e "overlay" -e "erofs"
"It's important to be comfortable with the fact that you are not going to have any privacy because people are right in your face. Then they go from the freedom they have at home, to being told by a station leader about the rules and regulations. A small number of people struggle with that."