Projects like Earthly
Since then, Kennedy has grown her Instagram audience to 3.4 million and now funnels those followers into her booming Good Inside empire, which includes digital memberships, a podcast, brand partnerships, and books. The business, with more than 60 employees, is profitable and generated $34 million in revenue last year, a nearly 50% increase year-over-year, Fortune is first to report.
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The foundation of any sustainable strategy is creating content with AIO in mind from the beginning rather than retrofitting optimization after publication. This doesn't mean abandoning your audience's needs to serve AI algorithms—it means recognizing that content optimized for AI models is typically also better for human readers because both value clarity, structure, accuracy, and comprehensiveness.
What makes this a privilege escalation rather than a misconfiguration is the sequence of events.